Wednesday, October 10, 2018

Promotional Update: Free Still Works!

So, for those of you involved in indie publishing, you probably know that there was a time when free promotions - that is, giving away your book for free - was a great way to get traction.  Readers would pick up copies of the free book, and often they'd go on to read other books in the series.

These days, there seems to be an ongoing debate as to whether "free" still works as a marketing strategy.  From my perspective, based on recent results, it absolutely does!

Starting on Monday of this week, I began offering my second novel, A Ratchet City Tale 2: Dee's Story, for free.  The results were great in that the book reached the Top 100 in the Amazon Free Store and ranked #1 in multiple categories:

      Amazon Best Sellers Rank: #87 Free in Kindle Store (See Top 100 Free in Kindle Store) 

Even more, the first book in the series, The Dumb Bitch, also gained in the rankings:


      Amazon Best Sellers Rank: #19,167 Paid in Kindle Store (See Top 100 Paid in Kindle Store) 

The same is also true of the third book in the series, A Ratchet City Tale 3: La-La's Back!:


      Amazon Best Sellers Rank: #42,429 Paid in Kindle Store (See Top 100 Paid in Kindle Store) 
 Long story short, free still works!  (At least for me.)  Thanks again to all my readers for your support.



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